Add personal touches. Cooking is an intimate and personal experience and readers are more likely to engage with your book if you tell them a little about yourself. Someone offering fast and easy recipes, for example, could tell her reader that she is a busy working mother who understands that fresh, delicious meals can still be created with a minimum of time and fuss. Tell the reader a little about your background and inject some humor. Someone who spent years working in a busy restaurant, for example, could add some funny anecdotes about making the perfect pavlova.
W hat is really hard, on a food shoot, is to make the food seem alive. You’re taking pictures in a false situation and you’re also trying to make the food look both real and lovely. Some pictures come about very easily. With others it’s a struggle. I’ve had images in my head – there’s a double page spread in Salt Sugar Smoke of a Russian feast – that work exactly the way I visualized them, and others that don’t work at all and you really don’t know why. Everybody creates the pictures: Joss Herd, who cooks the food on the shoots, Laura the photographer, Miranda and me.